Discover the 3-step process to experiment, validate. and scale your acquisition with creator marketing.
Celeb-centric influencers are losing clout due to the eruption of mid-size creators who focus on authenticity and cultivating a genuine connection with their audiences.
Brands are spreading their budget (and risk) by working with large numbers of these smaller-but-powerful creators.
This is an incredibly effective user acquisition method that can even lead to more predictable results, but doing it efficiently is a whole other ball game.
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